Independent schools have been in constant crisis communication mode for nearly two years. Weekly messaging on learning modes, masking, testing, etc. has created digital overload for your school’s parents, teachers, staff and students. And the complexity of the messages add to the stress of trying to get it right – and fighting to be heard over the digital din.

Healthcare also has been in crisis communication since early 2020. The National Academies of Sciences, Engineering, and Medicine met with the nation’s clinicians and communicators to discuss the communication lessons healthcare has learned during the pandemic.

“Participants identified several challenges in messaging about COVID-19. Some shared that the messages they saw were often confusing, contradictory, unapproachable, too academic in their framing, dismissive, and/or delivered by messengers who were not always trusted by audiences.”
“The public health sector must increasingly shift toward the practice of ‘radical transparency’ by telling people what is known, what is not known, and why”.