Market Research

You need the right data to make a successful plan.

We start by listening and asking the right questions. Armed with a clear picture of your competition, we dive into proven primary market research and secondary data sources – quantitative and qualitative – to create a detailed, data-driven marketing plan customized for you.

How do we leverage Qualitative Research?

We use focus groups, in-depth one-on-one interviews and social networking research to determine attitudes and beliefs about your school among prospective and current audiences.
We glean invaluable insights into what both prospects and stakeholders think about your school and why.
We analyze the feedback and fine-tune the questions for the quantitative research phase.

How do we leverage Quantitative Research?

We use online and telephone surveys to collect data (large enough sample sizes to be reliable and predictable) about prospective and current audiences.
We identify key differences among different subsegments by demographics and other factors.
We can develop a full segmentation study to statistically break down the addressable target audiences into unique personas to help you leverage this in your marketing strategy.
We conduct international studies for boarding and day schools recruiting abroad.